Why have the rules of the game changed since 2023?
The turning point is clear: we no longer expect a declaration of intent, but an ability to prove. A cookie banner or an “accessibility” page are no longer enough.
Regulators require concrete proof that :
● consent is validly collected,
● the user can reconsider their choice,
● the routes are accessible, regardless of the device.
In this context, several major brands had to urgently suspend their audience measurement tools or A/B tests. Beyond sanctions, this illustrates the operational cost of being unprepared.
Conformity is becoming a condition of use. Data collected without a legal basis cannot be used for marketing, personalization, or in BI dashboards. A page that does not comply with the RGAA can block access, slow down conversion. Moreover, 92% of users say they are leaving a site that is inaccessible or not very transparent (Accessi.org).
What does this mean for CDOs, CDOs Data and CTOs
Are you a Chief Digital Officer ?
You are on the front line. What is expected of you is no longer limited to smooth paths.
Interfaces that are understandable, respectful of user choices, and inclusive must be guaranteed.
The user experience becomes responsible, accessible, transparent. And this expectation has a direct influence on conversion.
Are you a Chief Data Officer?
Without valid consent, the data collected cannot be used. The problem is
not only with the collection, but with the ability to prove the legitimacy of the collection. This is
particularly critical on mobile, where 65% of the data collected is never used for lack of a legal basis (Forrester, 2023). And on the web, 58% of French people refuse cookies by default (CNIL, 2024).
Under these conditions, governing data means securing the decision-making base of the entire organization.
Are you a Chief Technology Officer?
Compliance is becoming a standard to be integrated into deployment chains. It is no longer a one-off check, but a process that needs to be automated. You must be able to validate the proper functioning of cookie banners, monitor RGAA compliance, and integrate controls into your
CI/CD pipelines.
However, 70% of businesses do not systematically test their paths for GDPR compliance (Netvigie internal study, 2023). A strategic blind spot.
An issue of alignment between businesses
Compliance can no longer be carried out in isolation.
By aligning their actions, CDO, CDO Data and CTO transform a regulatory imperative into a competitive advantage.For CDOs, the priority is clear: to offer a smooth, compliant, and accessible user experience. Obstacles often come from silos between UX and technical teams. The lever? Automatically test accessibility and consent compliance, without waiting for the annual audit.
CDO Data, on the other hand, must guarantee traceable and legal data. Their main obstacle: the exploitation of data whose legal status is uncertain. The solution involves automated proof of consent, without depending on a one-time export or manual control.
For CTOs, the challenge is to secure continuous deployments. Regressions related to compliance (consent not respected, degraded accessibility) can go unnoticed without monitoring. The recommended approach: integrate compliance tests into CI/CD chains, in the same way as performance or security tests.
It is this transversal approach that makes it possible to automate controls, industrialize compliance, and make it a real quality indicator.
The Netvigie approach: automating compliance
At Netvigie, we automate tests related to accessibility, consent compliance, and web and mobile regulatory compliance.
Our platform makes it possible to :
● verify compliance with the RGAA in critical processes,
● prove the validity of user consent on all devices,
● detect compliance discrepancies at each production launch.
Integrated into your DevOps tools, each release is tested without manual intervention.
Compliance becomes automatic, not time-consuming.
