Check 100% of fired tags with every solution on the market, from GTM server-side to custom setups
Preserve your income, keep your tagging plan under control
Automatically check your tagging plan on the front as well as on the server-side: tag audit, data layer control, analytics recipe for your routes. On GA4, Piano Analytics and your media tools, for your websites, mobile applications and Smart TV. Guarantee the reliability of your measurements and the performance of your marketing activities.
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Netvigie Tracking evolves
Govern your tagging plan for free
Several versions that are circulating, a tagging plan that is difficult to keep up to date, evolutions that are lost from one release to another...
With our new Netvigie Tracking platform, centralize your tagging plan in a single repository, structure it with your teams, and make it evolve at the pace of your
production releases.The governance of your tagging plan is free, with no time limit.
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The best analytics experts have adopted Netvigie Tracking to increase their level of trust, save time & secure their marketing actions
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We provide concrete answers
Take control of all your digital assets
- Web, app & Smart TV
- DataLayers
- Analytics, media and marketing events & tags
- 100% of your pages and journeys
- All your brand and country sites
- All your development environments
Use reliable data to make better decisions
- Your UX analytics and A/B testing tools, as well as your media and acquisition campaigns, aim to improve conversion on your site. To do so, they rely on the data they collect as your visitors browse
- By controlling the quality and stability of the data you collect, you secure your martech investments
Monitor and improve your data quality in 3 steps
- Define what you want to monitor: all your tracking, across all your digital assets
- Schedule automated tests: based on your Data Quality requirements
- Track your data quality level: use quality KPIs to analyze the stability of your tracking and the reliability of your data
We free up to 60% of your analytics teams’ time
- Spend less time testing the tagging plan of your websites and mobile apps
- Delegate QA tasks more easily and react faster when an anomaly occurs
- Put the time saved into your strategic projects
- Reduce risk when releasing to production
We detect anomalies before they significantly impact your data quality
- Automatically test the stability of your tagging plan
- Adapt monitoring to your tracking objectives and the KPIs you want to follow
- Get alerted immediately when an anomaly occurs
- Make anomalies easier to understand and fix
- Give your teams peace of mind!
One platform, multiple users, countless test environments
- By automating the control of collected data (stability, reliability), you anticipate anomalies before they affect users and ensure optimal digital performance in production
- Your tests can easily be delegated and run by any team member, whatever the working environment
- Alerts are sent to the right people and centralized in your interface
- Your teams gain peace of mind and collaborate better
Secure 100% of the data you need for your marketing analyses and activations
Server-side compatible
Multi-brand / multi-country management
Centralize the monitoring of your tagging plan and manage the setups of all your brand and country sites at scale, from a single place
On web, app and Smart TV
By monitoring your entire ecosystem, set up real governance over the quality of the data you collect, and trust your data
Real-time alerting
Get notified automatically of any anomaly on your site or mobile app via your preferred notification channel
Make your teams more efficient, enrich their business toolbox
Easily write test rules to audit your tagging plan
- Check your tag and datalayer parameters (presence, hard-coded value, variable value)
- Rely on trustworthy data
- Don’t neglect your data quality!
Adapt your tests to your objectives
- Cover all your pages with crawls
- Replay your visitors’ journeys with user scenarios: some pages can’t be reached by crawlers (checkout, logged-in areas, forms…), so include them in your tests with scenarios
- Monitor your tracking status in real time based on a real sample of your traffic
Define your own checks
- Frequency: continuous, daily, weekly or monthly
- Scope: your strategic journeys, 20% of your site or even 100%
- Environment: production, pre-production, staging
- Visitor type: new visitor, returning visitor, logged in, logged out…
Check the Data Quality level of the current page with our Chrome extension
- Get a full overview of the current page directly in your browser
- See whether your tagging plan is respected, the related tests and the datalayer quality score
- Record your journeys and save considerable time
Drop complex procedures and ensure global tag governance
- Upload your APK or IPA files to your interface
- Record your user journeys
- Define your checks
- Schedule your tests
- Get alerted when an anomaly occurs
Ensure the reliability of your datalayer
- Your tags often fire based on your datalayer
- Checking its implementation and presence on your pages, whatever your Tag Management tool, is essential
- The same goes for the presence of events and variables, and the consistency of their values
- Stop wasting time doing these checks manually!
Ready to automate the continuous monitoring of your tracking?
Fill out the form:
- We will contact you to schedule an exchange
- We will organize a personalized demo
- We will share with you our latest studies and tips
“Work smarter, not harder”
Learn more about tracking, data quality, and managing your tagging plans
Tracking governance: why your current methods are no longer enough
See
Shared Google Sheets, manual recipes, internal scripts... These methods have long allowed digital teams to manage their Tracking.
And they still work.
Until the moment when the pace caught up with them.At Netvigie, we've seen measurement devices evolve for twenty years and we've been working on Data Quality issues for ten years. Over time, we saw the same gap widen: products are evolving more and more quickly but the methods used to govern Tracking, much less so
.The real challenge is therefore no longer just collecting data. It's about whether you can still trust them when it comes to making a decision.
Governance & Tracking: data you can finally trust
See
Maybe your dashboards are accurate.
However, the data that feeds them must also be fed.
Today, digital teams are investing in ever more efficient analysis tools. However, they continue to face tracking anomalies detected too late, alerts that are difficult to interpret, or incidents that go unnoticed until they impact business decisions.
The real challenge is therefore no longer just to measure the performance of a site or an application.
It is to be able to trust the data that is used to manage the activity.
Business Talk Data & AI
See
AI doesn't turn bad data into good decisions. In this Business Talk, Thomas Pinte (Netvigie), Nicolas Malo and Hugo Stepien (Optimal Ways) explain how to make your digital and e-commerce data reliable before entrusting them to AI.
Governance Tracking: are your KPIs still reliable?
See
A KPI is moving. The conversion rate is falling. A campaign seems to be less efficient.
At Netvigie, after ten years of working on Data Quality issues, we learned something quite simple: an alert is only valuable if someone knows what to do with it.
The problem is that a dashboard can continue to show a perfectly normal figure even though the collection has deteriorated.