How I secured the tracking and guaranteed the quality of Boulanger's data with Netvigie Tracking

Pour garantir des données fiables et éviter les erreurs de tracking dans son éco-système digital, Boulanger a choisi Netvigie Tracking. Grâce à l’automatisation du suivi, les équipes web analyse et data détectent plus rapidement les anomalies et garantissent une collecte conforme au RGPD, un enjeu clé pour l’enseigne.

Previously fragile tracking with strong impacts on data and business

With an e-commerce site representing a growing part of turnover and a booming mobile application, data is a strategic lever for Boulanger.

However, frequent releases led to regressions in tracking. Some tags disappeared and some data was simply not collected. The web analysis team only discovered it when another service requested figures that could not be found, thus revealing a flaw in the monitoring and causing a waste of time to identify the origin of the problem.

These anomalies posed a major risk:

Providing incomplete or unreliable data to marketing, product, and sales teams.

In addition, GDPR monitoring required increased vigilance.

The DPO required strict traceability of the actions put in place to guarantee compliance.

A proactive approach thanks to Netvigie Tracking

To meet these challenges, Boulanger has therefore implemented Netvigie Tracking.

Why Netvigie Tracking?

Automation and proactivity: anomalies are detected immediately, avoiding critical data losses.
Increased reliability of analyses: the KPIs used by business teams are finally accurate and usable.
Optimized RGPD monitoring via the Netvigie Privacy extension: automated control of consents and data collections.
Monitoring of partner transactions.

With our solution, Fadi and his colleagues went from reactive and uncertain monitoring to automated and reliable tracking management.

Concrete results: speed, reliability and compliance

The integration of Netvigie Tracking immediately improved tracking management:

Real-time anomaly detection, avoiding unidentified data discrepancies for several weeks.
More reliable data, strengthening the confidence of business teams and the Codir.
Automation of RGPD controls, ensuring continuous compliance.
Improvement of the monitoring of transactions on partner sites, ensuring data continuity between platforms.

The web analysis team is gaining peace of mind and efficiency, now focusing on optimization and analysis rather than correcting errors.

Next steps: server-side, mobile tracking and cookieless

Netvigie Tracking has made it possible to structure and make tracking more reliable, but Boulanger is already anticipating the next evolutions:

Transition to full server-side tracking to improve data accuracy and confidentiality.
Optimization of mobile tracking, where the data trust index remains lower than on the web.
Preparing for the cookieless era, with privacy-friendly alternatives while maintaining optimal marketing performance.

An important turning point for Boulanger

Thanks to Netvigie Tracking, Fadi makes its tracking reliable, ensures better data quality and strengthens its GDPR compliance. The brand is moving to a proactive and industrial approach, guaranteeing continuous and optimized monitoring.

With this digital transformation, Boulanger is securing its excellence in data and preparing for the future of tracking.

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