A year after the entry into force of the General Data Protection Regulation in 2018, 80% of the main French publishers were indeed equipped with a Consent Management Platform (CMP) according to a study by Mind.
The market was therefore structured and several players arrived on the CMP market.
In this article, we offer you our benchmark of Consent Management Platforms in France
On the program:
- Reminder of what a CMP is
- Focus on the 4 main Consent Management Platforms used in France: Axeptio, Didomi, Trust Commander, One Trust
- Why a Consent Management Platform is not enough to comply with GDPR and ePrivacy regulations
Don't miss our comparative table of Consent Management Platforms in France
What is a Consent Management Platform?
The Consent Management Platform is a platform that allows you, as the publisher of a website (media, e-merchant or average company), to collect and store the consent of your Internet users concerning their data.
Why use a Consent Management Platform?
Your Consent Management Platform allows you to organize the triggering of tags and cookies to collect data in compliance with the General Data Protection Regulation. It allows you to block the deposit of cookies and the triggering of tags until consent has been obtained.
What a Consent Management Platform will be able to do for you:
- Centralization and historization of consents
- Customizing the cookie consent collection banner
- The possibility for the Internet user to give and modify their consent
The Consent Management Platform is mainly used today to manage the collection of cookie consents.
With a Consent Management Platform you will be able to:
- Customize consent collection rules according to your interpretation of the GDPR
- Manage your websites and mobile applications
- Adapting the UX of consent collection to the device
- Easily connect you to AdTech/MarTech solutions
- Control the triggering of tags
- Personalize your consent call to action
- Precisely measure the performance of your various actions and your various choices
Benchmark of the main Consent Management Platforms used in France |
Axeptio
- Nationality: French
- Market share: Unknown
- Free plan: Yes
- Free trial: Indefinite duration
- Pricing: SMALL package: from €9 per month, MEDIUM: from €49 per month and LARGE: from €99 per month
- Integration: Step 1: Integration of a few lines of code/Step 2: the Axeptio script will then take care of controlling the injection of widgets, the appearance of cookies, etc.
- Compliance with regulations: NC
- Retention of consent: 11 months
- Consent rate: 95%
- By customizing your banner or banner, you will be able to: Choose the language and tone used on your site, choose between different banner formats, select fun/friendly/serious texts, modify the texts for each step by going to the step in question.
Web site: https://www.axeptio.eu/fr
Didomi
- Nationality: French
- Market share: over 17K sites
- Free plan: No
- Free trial: No
- Pricing: Package from 0 to 100,000 unique users per month: from 300€, from 0 to 100,000 registered users: from 499€
- Integration: Step 1: Integration of a few lines of code/Step 2: Scan your site/Step 3: Configuration of the Didomi platform/Step 4: Proposal to the user to modify his consent .
- Compliance with regulations: Didomi's CMP is approved by IAB Europe TCF v2, and complies with CCPA and RGPD standards .
- Retention of consent: 13 months
- Consent rate: 70%
- By customizing your banner or banner, you will be able to: Modify the content (typo, color, logo, title), review the CSS at your convenience, select the banner format: footer, pop-in, decline consents (button, link or cross).
Web site: https://www.didomi.io/fr/
Trust Commander
- Nationality: French
- Market share: Unknown
- Free plan: No
- Free trial: No
- Pricing: Personalized quote
- Integration: Step 1: Integration of a few lines of code/Step 2: Assigning a purpose to each of the pre-existing tags .
- Regulatory compliance: The Trust Commander CMP is approved by IAB Europe within the framework of transparency and consent.
- Retention of consent: 13 months
- Consent rate: 74%
- By customizing your banner or banner, you will be able to: Modify the content (type, color, logo, banner background), choose between different banner formats, decline consents according to different options.
Web site: https://www.commandersact.com/fr/
One Trust
- Nationality: United Kingdom
- Market share: more than 12,000 user companies
- Free plan: No
- Free trial: 14 days
- Pricing: Cookie consent package — Enterprise: €41.15 per month, consent rate optimization package: €30.86, digital policy management package: €25.20 per month.
- Integration: Step 1: Obtaining the API key/Step 2: Retrieving the collection point GUID/Step 3: Obtaining the OAuth access token/Step 4: Using the TD console to create your connection.
- Regulatory compliance: The One Trust CMP offers compliance with CCPA, GDPR, LGPD, and hundreds of other international laws
- Retention of consent: 12 months
- Consent rate: Unknown
- By customizing your banner or banner, you will be able to: Customize by domain, have different cookie banner models and preconfigured preference centers .
Website: https://www.onetrust.fr/
Clarification required on the consent rate
In reality, the consent rate is generally around 75%. A best practice for calculating the consent rate is one that looks at the number of actions that were effective out of the total number of times the consent request was presented to the user.
A Consent Management Platform is not enough to comply with GDPR and ePrivacy
regulationsSetting up a Consent Management Platform does not mean that you are GDPR compliant, but it is one of the tools that can make your job easier. The RGPD and ePrivacy regulations impose a framework integrating the responsibility of companies to inform precisely about the processing that you will carry out on personal data.
Anyhows, a Consent Management Platform alone will not allow you to ensure total compliance with current regulations. If your CMP is misconfigured or monitored incorrectly, you will be exposed to potential sanctions from the CNIL.
- Financial sanctions, which amount to up to 4% of a company's annual global turnover
- A media impact, which will have a devastating effect on the companies concerned in terms of reputation and brand image
